2017 Lincoln Dealer Meeting
ESI played a tactical role in Lincoln Motor Company’s launch of two new luxury models to the dealers. The veteran ESI team was responsible for the set-up, staffing, and management of seven closed driving courses and one extended scenic street drive.
We coordinated all vehicle activities, sourced the competitive cars, inventoried, detailed, and road-tested each unit. We inspected every wheel, tire, and brake pad as well as every key, manual, plate, and peripheral device used to demonstrate the features and functions of these amazing models.
ESI was honored to collaborate with Lincoln’s agency partners to deliver an excellent and memorable experience to their important guests.
- 31 ESI staff
- 700 dealer guests
- 45 vehicles
- 7 drive events
- Gail & Rice