Our work in the PR launch space is a direct connection to fleet management. ESI has been servicing our clients’ product launch projects since 1998, providing launch support for hundreds of new models.

Launching a new automobile to the media is an extremely high-profile, high-pressure, and high-stakes enterprise. Our clients enjoy an unusually high level of confidence that ESI will assure their success. Elements of our launch operations include:

  • Integration with client team
  • Advance planning, site scouting, and venue selection
  • Drive route development (performance, off-road, lifestyle, functionality)
  • Travel coordination
  • Vehicle transportation
  • Quality control: cosmetic, technical, road-testing and technology/li>
  • Coordinating with OEM engineering teams for appropriate environments elevations, road surfaces, off-road surfaces, climate, topography, weather, etc.